Before I ever open a blank canvas in Figma or Elementor, I build a visual direction using images, colors, and typography that reflect the vibe the client is chasing. It’s a collaborative checkpoint, not a design dump. When done right, moodboards guide the conversation, align expectations, and build trust.
I typically include:
- Brand color inspiration
- Font pairings or typography samples
- Imagery that captures tone or lifestyle
- Logo references
- A few keywords that anchor the mood
It’s quick, intuitive, and powerful. Clients stop guessing what their brand will look like — and start feeling it.