SoulShine Photography is a warm and expressive brand concept designed for a boutique photographer who celebrates light, life, and human connection. Rooted in organic shapes and vibrant tones, the logo captures the balance between artistry and authenticity.
Logo Concept Breakdown:
Symbol Design:
The centerpiece of the brand is a blooming, mandala-inspired floral emblem - a metaphor for growth, soul expression, and natural beauty. The symmetry reflects focus and intention, while the hand-drawn edges soften the structure for an approachable, artisanal tone.
Color Palette:
Earthy greens, sun-washed golds, and playful coral accents bring warmth and life to the identity. Background color variations (light, dark, terracotta, aqua) show the logo’s adaptability across brand materials.
Typography:
A modern serif logotype balances strength and softness. The clean sans-serif secondary text (“Photography”) supports legibility and structure, making it easy to use on packaging, business cards, or social platforms.
Brand Mood:
Soulful, natural, radiant, and human. This brand feels like it belongs to someone who captures light not just through a lens — but through presence and connection.
