Burn Theory Vape is a gritty and modern logo exploration designed for a fictional vapor product company with an aggressive edge and a strong visual identity. This concept series explores brand versatility through multiple design directions that each communicate power, combustion, and controlled chaos.
Logo Concept Breakdown:
Visual Motifs:
Fire, smoke, lightning, and gear-inspired elements were incorporated to reflect both the raw energy of the product and the controlled engineering behind it. Each variation speaks to a different target market within the vape industry - from premium to street-level, and from tech-forward to bold and rebellious.
Logo Variants:
Smoky Flame Badge: Rugged and stylized with layered smoke effects and a centered flame.
Letterform ‘B’ Flame Monogram: Modern and sleek with a custom “B” wrapping around a stylized burn icon.
Gradient Cloud Impact Mark: Neon-style visual with a vapor trail look for streetwear or digital branding.
Metallic Gear Emblem: Industrial and precise, reflecting a more mechanical vibe suited for hardware or tech-influenced packaging.
Color & Tone:
High-contrast palettes using ember reds, glowing oranges, and metallic accents convey heat and intensity - perfectly matched with moody, dark backgrounds.
Typography:
All-caps, sans-serif wordmarks with a strong horizontal presence were chosen for brand readability and impact.
