Craft & Grind Co. is a bold, masculine brand concept crafted for a fictional barbershop rooted in vintage grit and modern craftsmanship. The visual identity captures the rugged tradition of grooming with a confident, contemporary edge.
Logo Concept Breakdown:
Variation 1: Dimensional Woodcut Wordmark
A bold sculptural typeface rendered in mahogany wood texture. Strong curves and rich depth evoke heritage craftsmanship with modern precision.
Best for signage, plaques, and premium branding.
Variation 2: Ornate Vintage Crest
Inspired by classic trade signs, this crest features scrollwork and grooming tools for a timeless, masculine feel.
Best for shave kits, packaging, and membership cards.
Variation 3: Modern Icon Script
An energetic script paired with a bearded figure and razor icon. Balances vintage cues with urban swagger.
Best for apparel, stickers, and digital media.
Brand Mood:
Masculine, gritty, crafted, and confident. This identity fuses old-school barber tradition with bold, modern storytelling.
