The Journey Church

The Journey Church needed a website that reflected its mission: Helping People, Changing Lives. Their old site lacked structure, clarity, and mobile optimization. I partnered with their leadership to create a warm, modern WordPress site that’s easy to navigate for both new visitors and returning members.

Key features include sermon media, an event calendar, donation tools, Celebrate Recovery info, and clear calls to action—each designed for simple, intentional engagement.

Echoes of Riot

Echoes of Riot is a rebellious, analog-inspired brand concept created for a fictional indie rock band with roots in raw emotion, vintage grit, and poetic chaos. The visual identity blends lo-fi texture with bold typographic energy—perfect for a band that sounds like broken hearts on cassette tapes and open chords in smoky bars.

Logo Concept Breakdown:

Variation 1: Distressed Serif Wordmark
A tall, weathered serif typeface with sweeping curves and rough textures. The stark black-and-white design evokes classic rock posters and gritty underground zines.
Best for album covers, black band tees, posters, and sticker bombs.

Variation 2: Retro Wave Emblem
A round, badge-style layout with psychedelic waves and warm 70s hues—sunset golds, teal greens, and burnt oranges. Stylized script gives it a nostalgic vibe with modern polish.
Best for tour merch, vinyl jackets, enamel pins, and festival banners.

Variation 3: Dimensional Tilted Letterform
A stacked, high-impact layout with bold shadows, angled strokes, and layered depth. Clean lines meet vintage curves for a modern-retro crossover with punch.
Best for stage visuals, music videos, social media headers, and web branding.

Variation 4: Riot Pop Glitch Mark
An electric neon style in pinks, blues, and purples. Sharp contrasts and glitch-like curves bring out a chaotic, youthful spirit.
Best for digital-first promos, special edition drops, and animated loops.

Brand Mood:
Analog, rebellious, poetic, and loud. Echoes of Riot captures the soul of a garage-born rock band-messy, beautiful, and unforgettable. The visual tone is vintage-inspired but unafraid to evolve, built for bands that wear heartbreak and distortion like a badge of honor.

Craft & Grind Co.

Craft & Grind Co. is a bold, masculine brand concept crafted for a fictional barbershop rooted in vintage grit and modern craftsmanship. The visual identity captures the rugged tradition of grooming with a confident, contemporary edge.

Logo Concept Breakdown:

Variation 1: Dimensional Woodcut Wordmark
A bold sculptural typeface rendered in mahogany wood texture. Strong curves and rich depth evoke heritage craftsmanship with modern precision.
Best for signage, plaques, and premium branding.

Variation 2: Ornate Vintage Crest
Inspired by classic trade signs, this crest features scrollwork and grooming tools for a timeless, masculine feel.
Best for shave kits, packaging, and membership cards.

Variation 3: Modern Icon Script
An energetic script paired with a bearded figure and razor icon. Balances vintage cues with urban swagger.
Best for apparel, stickers, and digital media.

Brand Mood:
Masculine, gritty, crafted, and confident. This identity fuses old-school barber tradition with bold, modern storytelling.

Burn Theory Vape

Burn Theory Vape is a gritty and modern logo exploration designed for a fictional vapor product company with an aggressive edge and a strong visual identity. This concept series explores brand versatility through multiple design directions that each communicate power, combustion, and controlled chaos.

Logo Concept Breakdown:

Visual Motifs:
Fire, smoke, lightning, and gear-inspired elements were incorporated to reflect both the raw energy of the product and the controlled engineering behind it. Each variation speaks to a different target market within the vape industry – from premium to street-level, and from tech-forward to bold and rebellious.

Logo Variants:

Smoky Flame Badge: Rugged and stylized with layered smoke effects and a centered flame.

Letterform ‘B’ Flame Monogram: Modern and sleek with a custom “B” wrapping around a stylized burn icon.

Gradient Cloud Impact Mark: Neon-style visual with a vapor trail look for streetwear or digital branding.

Metallic Gear Emblem: Industrial and precise, reflecting a more mechanical vibe suited for hardware or tech-influenced packaging.

Color & Tone:
High-contrast palettes using ember reds, glowing oranges, and metallic accents convey heat and intensity – perfectly matched with moody, dark backgrounds.

Typography:
All-caps, sans-serif wordmarks with a strong horizontal presence were chosen for brand readability and impact.

SoulShine Photography

SoulShine Photography is a warm and expressive brand concept designed for a boutique photographer who celebrates light, life, and human connection. Rooted in organic shapes and vibrant tones, the logo captures the balance between artistry and authenticity.

Logo Concept Breakdown:

Symbol Design:
The centerpiece of the brand is a blooming, mandala-inspired floral emblem – a metaphor for growth, soul expression, and natural beauty. The symmetry reflects focus and intention, while the hand-drawn edges soften the structure for an approachable, artisanal tone.

Color Palette:
Earthy greens, sun-washed golds, and playful coral accents bring warmth and life to the identity. Background color variations (light, dark, terracotta, aqua) show the logo’s adaptability across brand materials.

Typography:
A modern serif logotype balances strength and softness. The clean sans-serif secondary text (“Photography”) supports legibility and structure, making it easy to use on packaging, business cards, or social platforms.

Brand Mood:
Soulful, natural, radiant, and human. This brand feels like it belongs to someone who captures light not just through a lens — but through presence and connection.

Black Clover Creative

Black Clover Creative is a bold and modern logo concept designed for a fictional creative agency rooted in symbolism, minimalism, and visual strength. This identity explores four distinct variations of the clover motif — blending elegance, symmetry, and brand adaptability across different use cases.

Logo Concept Breakdown:

Core Symbolism:
The clover, often associated with luck and growth, is reimagined as a sleek geometric emblem that symbolizes creativity unfolding from a central, balanced core — representing strategy, design, marketing, and development working in harmony.

Design Variations:
1. 3D Monoline Clover: Modern, tech-driven, and professional — perfect for digital media or branding studios.
2. Clover Badge: A more illustrative take with custom typography and stylized smoke elements — ideal for apparel, coffee brands, or edgy agencies.
3. Vintage Stamp Seal: Nostalgic yet fresh — a nod to legacy and craftsmanship in creative work.
4. Metallic Crest: Luxury-inspired execution showing the brand’s potential for premium positioning.

Typeface Choices:
Bold sans-serifs paired with light tracking give the wordmark both presence and approachability.

Brand Tone:
Sleek. Creative. Confident. This brand feels like a creative agency you’d trust to design your next big thing — and make it unforgettable.